Payguide™ is developed considering interests of all the parties of e-commerce payment transaction and guarantees benefits to each of them.

Benefits for Issuer

Increase in the number of new clients: use of  Payguide™ system enables the clients of the bank to make purchases in e-shops which use 3-D Secure technology.

Growth of the client’s loyalty: cardholder authentication technology provided by the system may be used by the bank for the organisation of his own on-line services.

Fraud risk minimization: various mechanisms of cardholder authentication are available and the bank makes the choice according to its security requirements. Upon the request of the bank specific methods of authentication may be implemented.

Benefits for Cardholder

Easy-to-use system: any client of the bank with the Internet access can use the system. The user doesn’t need any special software, it is enough to register at the server of his issuing bank in order to set authentication methods and its parameters.

Internet shopping security enhancement: when paying for the purchases the user is redirected to the server of his issuing bank for authentication. Verification results are confirmed by the digital signature.

Control over the card use for online purchases: while shopping online the client sets a limit within which the operations can be performed.

Benefits for Acquirer

Attraction of new e-shops: use of the system provides easy enrollment of new shops and their integration with all the participants of mobile and electronic commerce.

Fraud risk minimization: use of 3-D Secure technology ensures identification of the customers by the issuing bank and thus makes him responsible for the payment transaction.

Enhanced security: the issuing bank is determined by the entered parameters of the card; authentication method is chosen according to the registration of the client; the reply is given with the digital signature of the bank; the reply and the digital signature are checked by the Payguide™ system once more.

Benefits for shops

Easy-to-use system: after the order is formed, the shop redirects the client to the Payguide™ PPS (Payment Page Server) component which receives payment observing all security requirements.

Sales growth: use of multilayer client authentication while making purchases reduces the number of  ambiguous transactions and returned payments and consequently increases real shop sales.

Growth of consumer’s loyalty: increased user confidence while online shopping; minimization of fraudulent transactions due to additional client authentication.