The Platform “Wireless Marketing Server” by Intervale is an advertisement and informational SMS sending and processing management system. Modern technologies of data transmission in federal networks of GSM 900/1800 standard are used for data exchange between the content provider and its clients. Receiving of messages and forming answers is performed via the clients’ personal mobile phone. Additional hardware-software devices for the client are unnecessary.

The development of the Platform “Wireless Marketing Server” was begun in July 2003, on the order of Moscow branch of International Advertising Agency WPP Y&R Group Company and was successfully completed in October 2003.

The peculiarity of the Platform lies in its modularity, scalability and operational platform independence, system of actions monitoring is simple of use, report building is celar and convenient.

The Platform possesses the following functionality: 

  • Built-in constructor for action creation;
  • Registration and management of advertisement and informational actions;
  • System administration;
  • Action flow logging;
  • Reports on the actions held;
  • Interaction with the short messages gateway (Access Aggregation Gateway), which is connected to SMS-centres of mobile operators;
  • WAP-server.

Flexibility and scalability of software solution allows to work out the Platform in the client’s demand guaranteeing thus the necessary functionality.